Making valuing nature the new normal for business

Join We Value Nature partners and guests for a series of two dialogues exploring progress towards the goal of valuing nature becoming the new normal for business.

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New online business training course on valuing nature and people

The valuing nature landscape :Guy Duke

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We Value Nature Dialogue I: Making valuing nature the new normal in business - Assessing the state of play



As the We Value Nature campaign draws to a close, we will be reflecting on recent progress towards our goal of valuing nature becoming the new normal for business. This includes recent regulatory developments, business commitments, natural capital accounting standards and decisions at COP26. 

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Take the next step on your natural capital journey

The Natural Capital Journey

This interactive website presents the most common pathways and barriers that businesses face on their valuing nature journeys.

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Naturally smarter business

Nature is essential to the future of the planet, but natural resources are being used up faster than the Earth can replace them. Through understanding and considering the risks and opportunities created by nature, businesses can make better decisions that benefit themselves, society and the planet as a whole. To find out more about Natural Capital and why many businesses already value nature, visit the Natural Capital Coalition website.

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About We Value Nature

We Value Nature is a campaign supporting businesses and the natural capital community to make valuing nature the new normal for businesses across Europe.

Supported by the European Commission, we’re reinforcing and boosting the work of the Natural Capital Coalition in promoting ‘naturally smarter business’.

more about us 


  • ICAU
  • Oppla
  • Natura Capital Coalition