The Natural Capital Journey

This interactive website presents the most common pathways and barriers that businesses face on their valuing nature journeys.

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The We Value Nature 10-day challenge recordings

Nature-based Solutions for Disaster and Climate Resilience for Business

Next event

We Value Nature Office Hour ¦ How the finance sector is valuing nature



The We Value Nature campaign has been working closely with the financial sector to better recognise and act on environmental risks and opportunities.

In our upcoming office hour we will discuss how the financial sector is thinking about natural capital and ESG and why this is impacts businesses from all sectors.

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Helpdesk calls

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Take the next step on your natural capital journey

Naturally smarter business

Nature is essential to the future of the planet, but natural resources are being used up faster than the Earth can replace them. Through understanding and considering the risks and opportunities created by nature, businesses can make better decisions that benefit themselves, society and the planet as a whole. To find out more about Natural Capital and why many businesses already value nature, visit the Natural Capital Coalition website.

We Value Nature mailing list

Subscribe to our mailing list to receive news of events, training opportunities and campaign updates.


About We Value Nature

We Value Nature is a campaign supporting businesses and the natural capital community to make valuing nature the new normal for businesses across Europe.

Supported by the European Commission, we’re reinforcing and boosting the work of the Natural Capital Coalition in promoting ‘naturally smarter business’.

more about us 


  • ICAU
  • Oppla
  • Natura Capital Coalition