Digital media library

Digital media libraryCurated multimedia content showing the business case for a natural capital approach. Most content is under open licences and you are encouraged to download, remix and share your creations.

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Natural Capital & Ecosystem Services: An Introduction to the Concepts

Dr. Anne Guerry, Chief Strategy Officer and Lead Scientist for the Natural Capital Project, introduces the concepts of natural capital and ecosystem services.

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Pitch For Nature

"Pitch For Nature" - Business & the value of nature

A video designed to explain how business can account for the value of nature and why this is important.

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We Value Nature

Atewa Forest - Living water from the mountain

 

The Atewa forest range in Ghana is steadily degrading. This is affecting water flows and water quality, while more than 1 million people rely on water supplied by the rivers in the forest range. IUCN NL and A Rocha Ghana aim to protect the Atewa forest for its crucial water provision function.

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Infographic for nature positivity

Becoming nature positive

Iterative and high-level steps for companies as they strive to become nature positive

 

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Infographic

'Big question: What is nature worth?' video thumbnail

Big question: What is nature worth?

The University of Minnesota's Institute on the Environment offers a three-minute look at what biodiversity loss is really costing

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Bosco Verticale residential towers

Bosco Verticale residential towers

Image of Bosco Verticale residential towers in the Porta Nuova district of Milan, Italy.

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Business introduction to NbS for disaster and climate resilience – the "what" and the "why"

Nature-based Solutions for disaster and climate resilience for business - Workshop #1

UNEP, WBCSD, IUCN and Oppla, supported by the We Value Nature campaign, delivered these workshops to provide introductory training to businesses on NbS for increasing resilience to climate and disaster risks.

Further information about the workshop series.

Video

We Value Nature

Business Model Catalogue for Urban NBS – an overview of eight models

The Business Models Catalogue for urban nature-based solutions presents eight different business models for urban NBS. These were identified based on 54 in-depth case studies of urban NBS, both in- and outside of Europe. These models explain which values propositions can drive urban NBS funding. Importantly, by combining different models, the funding capacity for urban NBS can be increased. Download it by clicking on the picture to the left.

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We Value Nature

Coca-Cola’s natural capital journey

The natural capital story of The Coca-Cola Company, the world’s largest beverage company, demonstrates that natural capital can provide a useful lens to communicate about nature within a business context and to maximize the impact of nature-related projects.

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EDP Natural Capital Journey

EDP's natural capital story

EDP is a Portuguese electric utilities company that generates, transports, distributes and sells electricity. By taking a natural capital approach in the Sabor Valley, EDP identified solutions that were cheaper, created local jobs and reduced fire hazards.

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We Value Nature

Entry points to natural capital (Developed for the Food & Beverage sector)

At the heart of a natural capital approach is the understanding that nature underpins human health, wealth, culture, identity and happiness. A natural capital approach works to illuminate this value, and helps decisionmakers to understand the complex ways in which natural, social and economic systems interact, impact, and depend upon one another so to make better informed decisions.

This infographic links a natural capital approach to various other concepts your organisation might be more familiar with.  

Infographic
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We Value Nature

Eosta's natural capital journey

The natural capital accounting story of Eosta demonstrates that getting to the step of monetization is feasible for SMEs with limited resources and shows that a small, ambitious project can gain a lot of traction.

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We Value Nature

European Business and Nature Summit: Training on natural capital

A one-hour We Value Nature training session lead by Katia Bonga, Associate, Redifining Value (WBCSD), and Nadine McCormick, Programme Officer, IUCN Business & Biodiversity Programme. 

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Financing and insuring NbS for disaster and climate resilience

Nature-based Solutions for disaster and climate resilience for business - Workshop #3

UNEP, WBCSD, IUCN and Oppla, supported by the We Value Nature campaign, delivered these workshops to provide introductory training to businesses on NbS for increasing resilience to climate and disaster risks.

Further information about the workshop series.

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Flooding

Flooding photograph

Photograph of a flooded building. 

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Grupo Argos

Grupo Argos' natural capital story

Grupo Argos is a Colombian conglomerate with large investments in the cement business. Grupo Argos used a Value Added Statement to better understand their relationship with natural capital and to inform decisions and risk assessments.

Document

We Value Nature

Heineken’s Canaveral Project story

This project involved reducing water consumption and developing water
compensation projects in the basins of the rivers that supply water to Heineken’s
factories.

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How much do we really pay for what we eat?

How can we change our food systems?

How much do we really pay for what we eat? While cheap and abundant food might be the norm, a low price tag actually comes with very heavy costs. A short video from IPES-Food

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We Value Nature

INSPIA project Natural Capital story

This case study is part of the INSPIA project (European Index for Sustainable Productive Agriculture), which aims to perform Best Management Practices (BMPs) in more than fifty farms located in Spain, France, Denmark and Belgium, in order to achieve agricultural sustainability.

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We Value Nature

Introduction to Natural Capital Accounting

This video explains the concept of natural capital accounting.

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We Value Nature

LafargeHolcim Group's natural capital story

LafargeHolcim Group has developed a biodiversity and ecosystem services valuation and accounting tool project associated with quarry restoration works in the Yepes-Ciruelos
quarry, located in Toledo, Spain.

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Linking drivers of environmental change to natural capital and the economy

Linking drivers of environmental change to natural capital and the economy

Linking drivers of environmental change to natural capital and the economy

Infographic

We Value Nature

Metro's Natural Capital Journey

The natural capital story of METRO, a leading international specialist in food wholesale, demonstrates that a natural and social capital assessment can be a useful instrument
to assess the environmental and societal impacts and opportunities when changing to a new business model.

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Module 2 - Facilitator notes - Two hours

Facilitator notes for delivering We Value Nature Module 2 as a two hour training event. 

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Stocks and flows

Natural Capital - Stocks and flows

A natural capital stocks and flows infographic 

Infographic

We Value Nature

Natural capital network analysis: The food and beverage sector

This Network Analysis aims to help businesses find suitable partners for collaboration. This Network Analysis provides an overview of 13 highly relevant networks for businesses in the Food and Beverage industry aiming to advancing their sustainable ambitions and putting their ambitions into action. 

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We Value Nature

Natural Capital on Farmland

What is Natural Capital Accounting - and how can it be applied by farmers to help conserve and protect nature and wildlife? Farmers know more than anyone about the importance of nature and the Natural Capital approach uses economic language to help us assess and value aspects of farmland that are often overlooked - it’s all about applying the same level of detailed accounting for nature as you would for other farm accounts. This lively animated video explains how Natural Capital Accounting in Farmland can be useful as a way to ensure that every aspect of the land and surroundings has a part to play in benefiting both people and planet. Produced by Natural Capital Ireland in association with the Department of Agriculture, Food & the Marine.

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Natural Capital Protocol Endorsement

Natural Capital Protocol Endorsement

Business leaders expressing their support for the Natural Capital Protocol. 

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NCC Protocol

Natural Capital Protocol Framework

The Protocol Framework infographic covers four stages, “Why”, “What”, “How”, and “What Next”. Protocol Stages are further broken down into nine Steps, which contain specific questions to be answered when carrying out a natural capital assessment.

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WBCSD

Natural Capital, a short film series (Episodes 01-04)

This short film demonstrates how important it is to value your company’s relationship with nature. You’ll also see how some businesses are already leading the way.

 

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Nature and the economy infographic

Nature and the economy infographic

An infographic showing the relationship between nature and the economy and their impacts and dependencies on one another.

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Nature-based solutions and natural capital diagram

Nature-based solutions and natural capital diagram

This diagram shows how nature-based solutions and natural capital interact. It is based on the diagram from the Natural Capital Protocol that shows how the stock of natural capital provides a flow of ecosystem services that create value for business and society. Abiotic services are not included in the diagram. The base of the diagram shows how nature-based solutions are developed in response to societal challenges. Nature-based solutions increase the stock of natural capital by creating or enhancing the condition of ecosystems and biodiversity, which in turn increases the flow of ecosystem services and the value that helps to meet the societal challenges.

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Our Planet: Our Business thumbnail

Our Planet: Our Business.

"The global business community can be a powerful force to drive action for nature - find out why we are confident that change is possible. Our Planet: Our Business, a new film for business inspired by the Netflix series Our Planet."

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Participant Agenda - Module 1 - An Introduction to natural capital, Full day

Participant Agenda - Module 1 - An Introduction to natural capital - One hour

An agenda for participants laying out the timings and topics of the one hour We Value Nature module 1 training. 

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Training resource

We Value Nature

Persona action cards for natural capital thinking

These action cards assist professionals in the position of Sustainability Manager, CEO, CFO, Procurement Officer or Farmer to become more effective and deliver more impact.

These cards have been developed for the Food and Beverage sector. 

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Training resource

We Value Nature

Photograph of a green tree crown

A copyright-free photograph of of a green tree crown.

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We Value Nature

Photograph of city trees

A copyright-free photograph of city trees.

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We Value Nature

Photograph of leaves

A copyright-free photograph of leaves

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Possible analysis of drivers of environmental change and their impact on credit quality

Possible analysis of drivers of environmental change and their impact on credit quality

Infographic to show the review process of the drivers of environmental change, the state of natural capital assets in the relevant region and links to ecosystem service provision, leading to newly uncovered risk.

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Risks and risks responses game designed for the We Value Nature training

Risk game adapted for We Value Nature training

Risks and risks responses game designed for the We Value Nature training.

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We Value Nature

Risks & Opportunities for business - Slide deck (India focus)

Example risks & opportunities for business valuing nature. 

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Training resource

Sector disruption driven by environmental change

Sector disruption driven by environmental change

An infographic showing how a single driver of environmental change can have material impacts on a number of different industries through many combinations of asset, service and production process. 

Infographic

Slide deck

Slide deck - Module 1: Introduction to natural capital - Full day

A  PowerPoint slide deck for delivering We Value Nature Module 1 as a full day training event. 

Slides
Training resource

A  PowerPoint slide deck for delivering We Value Nature Module 1 as a one hour training event. 

Slide deck - Module 1: Introduction to natural capital - One hour

A  PowerPoint slide deck for delivering We Value Nature Module 1 as a one hour training event. 

Slides
Training resource

A  PowerPoint slide deck for delivering We Value Nature Module 1 as a two hour training event. 

Slide deck - Module 1: Introduction to natural capital - Two hour

A  PowerPoint slide deck for delivering We Value Nature Module 1 as a two hour training event. 

Slides
Training resource

Social, Environmental and Economic Impact Valuation

Social, Environmental and Economic (SEE) Impact Valuation

A video on Impact Valuation, which is an approach that measures and values impact to understand whether society is better or worse off as a result of a company’s operations around the world.

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We Value Nature

Sonae Arauco's natural capital story

Sonae Arauco is one of the world’s leading suppliers of wood-based solutions, manufacturing raw, decorative and construction wood products. Influenced by external trends and strategic imperatives, Sonae Arauco made the decision to more to a circular natural capital model. Today, Sonae Arauco’s approach to circular natural capital has four pillars: sustainable forestry and sourcing responsibly, circularity, natural capital conservation and restoration, and innovation.

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Speaking notes for delivering We Value Nature Module 1 as a one hour training event. 

Speaking notes - Module 1: Introduction to natural capital - One hour

Speaking notes for delivering We Value Nature Module 1 as a one hour training event. 

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Training resource

The effect of environmental change on natural capital and the economy

The effect of environmental change on natural capital and the economy

An infographic showing that disruption risk arises when environmental change affects nature's ability to provide goods and services on which the economy depends. 

Infographic

Video title screen

The IUCN Global Standard for NbS: how to measure performance and impact

Nature-based Solutions for disaster and climate resilience for business - Workshop #2

UNEP, WBCSD, IUCN and Oppla, supported by the We Value Nature campaign, delivered these workshops to provide introductory training to businesses on NbS for increasing resilience to climate and disaster risks.

Further information about the workshop series.

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natural capital interactions

The model: Natural capital thinking for better decision making

An illustration of the value of a natural capital approach and the ways in which natural, social and economic systems interact, impact and depend upon one another.

Infographic
Training resource

The natural capital landscape

The natural capital landscape

An infographic helping to visualise the natural capital landscape. 

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The Natural Capital Protocol Principles and Framework

The Natural Capital Protocol Principles and Framework

The Protocol offers a standardised framework to identify, measure and value impacts and dependencies on natural capital.

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WBCSD

The True Value of Food

This WBCSD video explores the value of food when social, human and natural capital is accounted for.

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Warm-up exercise: fashion game

Warm-up exercise: fashion game

A warm up exercise for a training event. Participants map environmental impacts along the value chain of a luxury fashion company .

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Training resource

We Value Nature

We Value Nature theory of change

A break down of the natural capital journey into smaller, more achievable steps. This theory of change guides the We Value Nature project. Read more about the natural capital journey

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We Value Nature

We Value Nature Uptake Pathway Poster

A break down of the natural capital journey into smaller, more achievable steps. This poster is used in training events to help participants place themselves on the uptake pathway.  Read more about the natural capital journey

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Webinar on natural capital

Webinar on natural capital

An introduction to natural capital, what it is and why it’s important for businesses.

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What is a Natural Capital Approach

What is a Natural Capital Approach

A short text summary of what a natural capital approach is and its main features. 

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Former IUCN Director General Julia Marton-Lefèvre

What is natural capital and why is it so important?

Former IUCN Director General Julia Marton-Lefèvre explains why governments, companies, environmental organizations and each one of us must work together to value and invest in the planet's natural wealth.

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What is natural captial?

What is natural capital?

Image summarising natural capital in terms of stocks, flows and value. 

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Workbook - Module 1: Introduction to natural capital - one hour

Workbook - Module 1: Introduction to natural capital - One hour

Participant workbook including useful resources and space for reflection and note-taking. 

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Training resource